Lawyers are using social media to attract clients, and they’re attracting clients with great success. Lawyers have the uncanny ability to connect with their target audience by being a vital source of information – highly targeted information.
If you’re going through a divorce, would it be better to buy a book on the topic, or to read through tweets and posts about divorce in your area? Since divorce laws vary by state, it’s often better to go to the source: a lawyer.
And if the concern is something even more serious, such as a personal injury, you’ll definitely want to seek out valuable information from a local professional.
Lawyers can use these facts to promote their services.
- 90% of lawyers go to LinkedIn to promote themselves
- 40% use Facebook
- 26% use Twitter
And how are they using these channels for promotion? In a lot of ways.
Lengthy LinkedIn Posts
Lawyers are joining local groups and writing posts on LinkedIn to get their name out there. The goal is to provide value to the reader, answer questions and lure in potential clients with the hopes that they’ll be able to use your services.
You can also use this time to join local divorce support groups or personal injury groups where your target audience may frequent.
The goal is to provide valuable information, network and never be too pushy in the process. If you can gently offer your assistance, potential clients will be much more inclined to use your services rather than see you as a self-promoter.
Facebook Posts and Groups
Facebook Pages are a must-have, but it’s better to provide in-depth posts and open groups to current, past and potential clients. Imagine having a personal injury group where potential and past clients can share their experience.
If you come to the group as a professional, there’s also a good chance that you’ll be able to show off your expertise.
But another great thing that is happening at the same time is that you’re gaining trust and exposure. A lot of lawyers fail to gain trust from clients, but social media has a way of humanizing lawyers and allowing them to connect with potential clients on a more intimate level.
If you take a look at the social profiles of Mainor Wirth Injury Lawyers, you’ll also notice that the firm is providing:
- Links to posts that they have written
- Reviews from clients
Do it all, and you’ll find that your referrals and leads from social media begin to increase.
Twitter Posts and Comments
Twitter is a difficult beast because a lot of people don’t know how to use the social media platform. Tweets are powerful, but they’re also short, which means you’re not going to be able to teach people a whole lot through your tweets.
And this is why people are choosing to link out to their content.
You’ll find a lot of lawyers linking to their own posts, and this is done to educate their target audience. But if you want to go a step further, you ought to be searching for mentions. The idea is to search for people that have questions in your local area.
Commenting on their tweets and offering basic advice shows that you care and may land you a client at the same time.