Marketing your professional practice is a full-time job. Reaching a local audience requires attentiveness and the ability to use the right marketing channels to boost your company’s profitability and exposure.
The biggest issue facing professional practices is whether or not to outsource marketing to a professional.
Many firms are turning to marketing professionals for:
- Local search engine optimization
- Social media management
- PPC advertising management
These are just a few of the online methods that are regularly outsourced. Marketers will also be able to reach out to local newspapers, websites, radio shows and more to effectively market your business.
Statistics show that your clients are using the internet to search locally more than ever before. With 43% of all searches containing a local keyword, not targeting these potential clients can lead to lost profits. In fact, 86% of these searches result in an inquiry to a business.
Are you losing money by not outsourcing? Many marketing tasks can be outsourced. Performing these tasks on your own can lead to a loss of: direct time-to-money and potential profits from improper marketing techniques. Valuable time that can be spent meeting with clients will also be lost as a result of not outsourcing your marketing to a professional.
Budget constraints should be the only reason to not hire a professional to do your marketing in 2015.
In 2013, according to a survey by Gartner, businesses spent 10% of their annual budget on marketing. This number rose by 10% in 2014 and will continue to rise in the future. If you’re not spending some of your revenue on marketing, your business’s marketing will be less effective as a result.
Outsourcing to marketing professionals can be done in a variety of ways. Local consultants can come to your office and help your team refine their marketing efforts or complete solutions can be provided from agencies all over the world.
The question going into 2015 is, “Why wouldn’t you outsource your marketing?”