Virtual reality technology is an important method for law firms to meet potential clients, according to a recent press release. An attorney marketing expert, the release asserts that new technology is important to embrace and allow law firms to reach new clients.
Marketers are finding new ways to use VRT to generate leads. The technology is expected to reach 5.2 billion people via virtual reality apps by 2018.
New technology embracement allows service providers to reach consumers before their competitors.
Volvo, the car company, allows potential buyers to test drive the company’s XC90 SUV using virtual reality. The users were taken through back country roads in the new automobile, allowing the user to feel like they were behind the driver’s seat of the SUV.
Luxury vehicles and sports cars perform the best in VRT because they allow the user to experience what it’s like to reach 120 MPH in a Ferrari or an exotic vehicle that they’ve always dreamed of driving.
Hotels, automobile companies and now lawyers are using VRT to reach new consumers.
Brand awareness allows local law firms to reach new markets and potential customers. Apps on the Oculus App Store allow law firms to reach local clients or potential clients around the world. A larger demographic is reached, according to the press release.
Studies find that virtual reality apps appeal to wider demographics with higher returns.
User-focused content is slated to be even more important in 2017. Virtual reality allows law firms that specialize in automobile accident cases to allow VRT app users to experience a tragic car accident with the impact feeling real.
The law firm can promote their brand after the accident as a way to help the user get compensation for the accident.
Law firm that utilize outsource marketing are ahead of the 40% of law firms that lack a website. Personalized content is projected to grow in 2017, as 97% of all law firms don’t provide personalized content to their clients.
Studies from 2013 show that 96% of people seek legal advice using search engines. Mobile device optimization is lacking in the law field, with just 33% of law firms having mobile optimized websites. Virtual reality apps allow law firms to offer their marketing material across a broad range of platforms with minimal upfront costs and mobile device optimization.
Law firms that embrace new technology have a higher chance of bringing in new leads versus competitors that don’t advertise using new technology options.